Shop Smart — Brands that Support Female Empowerment + Body Inclusivity

We all believe in the power of a little *retail therapy,* but next time you’re shopping, we challenge you to be intentional about supporting brands that promote female empowerment + body inclusivity. This includes brands that use a diverse range of models [from different racial backgrounds to different body types] + brands that have vowed against photoshop. Every body is beautiful + deserves to be represented ++ we especially believe this as we’re gearing up for the Body Positivity Challenge [grab your spot here if you haven’t already]! So, add these brands to your cart + embrace every piece of who you are —

AERIE 

Aerie, American Eagle’s lingerie retailer, has been a standout in the body positivity community since 2014 upon launching their #AerieREAL campaign —  featureing unairbrushed, un-photoshopped models of different racial backgrounds + body types. This year, the company broadened its inclusivity even more by featuring models with disabilities, chronic illnesses, + other conditions in their advertising // on their website.  We love all that they’re doing in the body positivity community [+ their cozy bras ++ sweaters are ah-mazing]!

MODCLOTH

Looking for brands to wear outside the gym? Modcloth is best known for their vintage-inspired fashion!  Modcloth was the first retailer to sign an anti-photoshop pledge back in 2014 + has continued to spread *body love* ever since.  On their website, you’ll see a variety of models rocking different body types + backgrounds. In addition, they offer size ranges from XS-4X.  They have everything from sweaters to casual tops to wedding dresses [how cool is that?!], so there’s something for every occasion.

TARGET

Every CHAARG girl loves Target, so here’s another excuse to shop the #athleisure section on your next trip! Their new brand JoyLab, which launched last year, features a size range of XS-4X with styles + fabrics that celebrate ++ flatter every body type. One of their best sellers is these cozy sweatpants which are perfect to wear from the gym to class! The entire line provides the perfect mashup between comfort + style.

ATHLETA

Athleta’s entire mission is to “empower women + girls” through the #powerofshe.  Now that’s a mission we can get behind ; )  They’re understanding the female body + creating clothes to celebrate our natural beauty in every curve.  They also get bonus points for being an ethical athleisure brand! Ahtleta is well known for their Contender Tights [they have pockets!] which are supportive + made for pushing limits.

NIKE

We all love Nike sneakers, + the fact that their brand supports all types of athletes is just another reason to shop #AllTheThangs.  Nike not only features  a variety of athletes in different sports, but also features people of all different ages // backgrounds + those with disabilities who are pushing past their limits.  Their Instagram bio reads, *if you have a body, you are an athlete.*  — we couldn’t agree more!  We are loving their sports bra campaigns too — all women are different shapes//sizes + need different levels of support — Nike recognizes that ++ celebrates that.  Shop their sports bras + the empowerment here!

SAVAGE X FENTY 

The Internet lost its mind over Rihanna’s Fenty Beauty line, but did you know she also has a lingerie line?  This queen is all about body positivity + self-love ++ her new line reflects those ideals perfectly.  SAVAGE X FENTY’s undies, bras, + lingerie offers more than the A-D cup, ++ if you check out the website, you’ll find that all body shapes are represented.

Know of other brands that support body positivity?  Share them with us in the comments or on Instagram with #inCHAARG.

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