Q+A: Morgan + MaryKate, Instagram Influencers

Episode #54 on The CHAARG Podcast [listen here!], Elisabeth interviewed two people in the same field, “Instagram fitness leaders in Chicago” — Morgan [@Bun_Undone] + MaryKate [@FroyoToFitness]. They talk about what it’s like to be *influencers* — FB algorithms, working with sponsors, social media comparison, balancing their Instagram accounts with another job, + more. You won’t want to miss hearing their stories!

— Connect with Morgan: bunundone.com
— Connect with MaryKate: froyotofitness.com

— Podcast Recs: The Influencer Podcast, Do Well + Do Good Podcast, Almost 30 Podcast, The Morning Toast, Armchair Expert Podcast
— Morning Essentials: Ice Roller + Dry Brushing
— Chicago Photographer: @paigebabilla
— Chicago Woo Woo ACtivity To Try: Aura Photography With Cindy at Revealing Soul
— Must Buy Immediately If You Live In Chicago: Ingrained Granola
— Favorite Restaurant In Chicago: Little Beet Table
— Newsletter To Subscribe To: Goop Newsletter
— On The Go Studio App: Studio TIU
— Book Recs:

On getting started in the fitness Instagram world:

“When I started my Instagram fitness account, I accidentally posted my first post to my personal Instagram account… it was a transformation picture! I was mortified, so I deleted it, texted my sister ‘I can’t believe I posted this to my personal one!’…I rolled under the radar for a while, + then people just started finding me on the Discover page.”

On brand outreach + gaining sponsors:

“Just really being confident in who you are, what you are, what your point of difference is + why you and the brand are aligned + why it makes sense to work together, maybe providing some content ideas…”

Their biggest piece of advice on being an influencer:

“I think my biggest piece of advice is that you have to believe in yourself. Because there are a lot of eyes on you. You just gotta believe in you, + believe in your message.

We hope you love this episode [listen here!] — it would mean so much if you left us a review! : ) If you liked this episode, you’ll love: