From David Sherry, #TheCHAARGPodcast: 5 Books On My Reading List

[Note from CHAARG: David Sherry is a brand consultant, writer, founder of Death To Stock, founder of Jacuzzi Club… + more. He’s a wealth of knowledge when it comes to building personal brands + businesses. Elisabeth interviewed him on The CHAARG Podcast — listen to episode #1 here!]. ALSO, you will not regret signing up for his email list.]

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I’ve put together a list of some of my favorite books to share with you. Choosing books is difficult because reading a book is very personal ++ much of the benefit comes from reading them at the right time, in the right place in your life.

Context matters, so what you pull from a book changes based on the context of your life + what you’re thinking about most. I’ll share a convincing sentence or two about why I liked certain books or what I took from them. But I would tell you just grab the books you’re most drawn to at the time. Don’t listen to popularity but instead go on themes — pick out books that you feel contain the right next lesson or the right building block for your progress. 


#1] The Icarus Deception 

I read this book when I realized the type of work that I wanted to do was non-conventional. This book is, I believe, the best treatise on what it feels like to be an artist or want to do something different. It will speak to you if you’re in that struggle.

#2] Choose Yourself

This book came to me at the right time right after some larger failures. Right when I didn’t know what to do next. As the title suggests, it’s a great call to action about not waiting for others to “pick you” to do the things you want but instead to choose yourself repeatedly and build healthy practices that help you get where you hope to go.

#3] The Alchemist

This one is on all of the lists but its beauty is in the story of the journey of a young wandering boy who goes on an adventure. This one is playful + reads like a Disney movie but it is full of simple deep truths about trusting your intuition. Paulo Cuelo told himself as a child that he would be the most famous author on the planet.  He did it

#4] Autobiography Of A Spiritually Incorrect Mystic

Most people know Osho from the Netflix documentary “Wild Wild Country.” I haven’t seen it, but I can only imagine. Osho was a true rebel. He’s written hundreds of books, and I’ve read probably 8-10 of them. This one is the story of what a truly rebellious soul looks like. He is unconventional at every turn and I was in awe of that. This book taught me much about that, but it also taught me that almost all that arrives to us through culture is somewhat skewed from reality. I realized that reading a book written by someone helps you know them better than watching a movie constructed years later. Not that he wasn’t crazy, but that you can understand part of the crazy. If you want to follow up with another book, check out the “The Search.”

#5] Just Kids

This is one of the most beautifully written books I’ve ever read. It’s written by Patti Smith from her time growing up in the ’60s +  ’70s in New York City. It’s a book about friendship + relationships ++ her prose comes from notebooks she wrote at that time. It’s moving + I would recommend it on audio! 

. . .

There are so many other books worth recommending, and there are so many stories to read. I guess the only other thing I’ll mention is that it’s ok to pick up + toss books. It’s ok to read stories + books like blog posts, you don’t have to read the whole thing. I only read ~20% of the full book of anything I read — If I make it to the end it was a great book. There are science books on my list, books about astronomy, books about copywriting + investing, books about technology, books about building a cabin. 

Reach for whatever speaks to you next.

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