You’ve noticed it, right? The recurring shift by companies like Gap, Victoria’s Secret + Urban Outfitters towards a more comfortable, workout-friendly clothing line. Commonly labeled as *Active Wear* down the aisles of retail stores like Target, athleisure is creeping it’s way into stores across the nation [+ we love it!] Why? Athleisure [athletic + leisure] represents a larger trend than just the desire to be comfortable in our clothes. It represents a shift among our generation towards the desire to live a healthier lifestyle in general, while demanding clothes that accommodate us! We have spearheaded, participated, + contributed to this shift, + companies are listening. As I’m typing this blog in the comfort of my own leggings, I give to you the three reasons why we at CHAARG love our athleisure gear.
1] IT’S CONVENIENT
Have you ever tried to put on skinny jeans on top of a post-workout sweat? It never seems to work out right! ++ nothing annoys me more than hopping around on one leg, naked, in the locker room, trying to slip into these restrictive mechanisms they call BLUE JEANS. Athleisure makes the transition to + from the locker room seamless.
Rocking the athleisure look isn’t about showing off that you workout. But why do we all have a desire to wear it anyways? For me, it’s about self-expression. Athleisure allows you to express what is such a huge part of all of us: our healthy + natural lifestyles. Just like the lives we lead, the clothes we lead them in are made to adapt to + serve our beautiful bodies!
Men + women alike are leaving the house in the morning in anything that will make it easier on them to get out of the cold + into the gym, + keep them comfortable in between. The transition in + out of the locker room is never easy; athleisure just eliminates one more excuse.
Want to hear somethin’ crazy? U.S. women’s apparel sale increased just 1 percent in the past 12 months, while active wear saw a 9 percent increase to $14.5 billion [NPD Group Inc.]. Whatever the brand, whatever the style, we want to hear from you on what you’re sporting before + after the gym.
You guys know we have SO MANY brands we love to rock to + from the gym — Victoria’s Secret Sport, Nike, Under Armour! A recent favorite? Lucy! We are kind of obsessed. Here’s a look from Lucy that we are lovin’.
UM. CHECK OUT THIS BACK. #enoughsaid. This incredible BRIGHT jacket will keep you visible during this dreary winter days, not to mention give your mood a boost. I don’t know what it is about bright FitGear, but it always makes me smile. The front + back mesh ventilation ++ the thumbholes will keep you warm + dry on your run!
Black tights are everything. I think I wear them 6 out of 7 days a week — maybe 7 out of 7. These are fun because they are still very dark — but they have a fun print! The side pockets are nice to keep your ID//Credit Card in on your run. ++ the fabric is not only moisture-wicking, but also SO SOFT. I could wear these tights all day.
You can’t go to the gym without a gym bag ++ CHAARG piece — am I right? If you don’t have our Tie-Dye Headband yet, it’s a must ; )
We want to know — what’s your #FITionista Style? Make sure to tag #CHAARGSBFP + @CHAARG in your post today!
// FEATURED BEACH BAG PRODUCT: FITionista gear from Lucy: Can’t Catch Me Running Socks + this Lucy bag you can rock to the gym. Follow @LucyActivewear on inspiration on workout wear [+ inspo to workout in general! ; )] We are so thankful to have this amazing company a part of the #CHAARGSBFP.
// PHOTOGRAPHY — ANDREA [@ANDREAK_INCHAARG, DEPAUL CHAARG //