We love social media — it’s a chance for us to share our triumphs, ask for help, + voice our opinions. But, it also reflects who you are, what you stand for, ++ your brand. We’re taking a closer look at social media + what is should mean for you —
Social media [Instagram, Twitter, Facebook, LinkedIn] is a great way to connect with peers, role models, + people you may not 100% agree with. Keep in mind, what you do + what you say matters. When reading social media, people pick up on certain *cues.* ALL CAPS can be thought of as yelling or posts can be read with no tone at all. Social media is a platform for your beliefs + your values. While Instagram might be an awesome *highlight reel,* it is also a place for someone to see how you like to spend your time + what you stand for. This does not mean you shouldn’t be you — but it does mean you should believe what you say. If you find yourself getting too caught up in what you should be doing, instead of what you want to be doing, take a tech detox.
Your branding on social media is important. Who you are in the workplace should align with who you are in *real life*. Yes — future employers will scope out your social media accounts + yes — there might be a compliance training over what you can + cannot do on social media in relation to your workplace. Your persona on social media drives who you meet + connect with. For example,if you post recipes all the time + connect with another food blogger, it might be a little uncomfortable if you meet up + say — “oh I actually don’t cook at all.” This may be a *stretch* example, but it does happen. Be true to yourself + remember that what you put out there will stick with you + it is easier to be yourself. Our CHAARG instas are an amazing digital fit journal + can always help you return to your why. Remember to keep your social media aligned to you.
We know what we are talking about + why it is important, but how do you keep your personal brand intact over social media? Be honest + own it. You do not have to agree with everyone — in fact, it is better to have our own opinion. If someone doesn’t agree, ask to have a conversation + actually listen to the other person. Keep your social media posts in line with your values + don’t be afraid to be a little vulnerable. While we always want to show off our best side, people will appreciate your honesty + be quick to offer help // tips // their own stories. Nobody is perfect + nobody expects you to be : )
Social media is an extension of you. Keep it honest + you’ll have little to no problems aligning *real life* with your social medial account. What are your favorite ways to manage social media? Let us know in the comments below : )
+Virginia [@virginia_inchaarg] // VirtCHAARG Columbus